Privacy Policy

C. AND R. FURNITURE (ARMAGH) LIMITED t/a Elements Furniture

Last updated: September 2026

C. AND R. FURNITURE (ARMAGH) LIMITED, trading as Elements Furniture (“Elements Furniture”, “we”, “us” or “our”), respects your privacy and is committed to protecting the personal information you share with us.

This Privacy Policy explains how we collect, use, store and protect personal information when you visit our website, contact us, submit an enquiry, request information about our products or collections, or otherwise interact with us.

Elements Furniture operates primarily as a B2B furniture manufacturer and supplier. Our website is intended to provide information about our company, products and collections and does not operate as an online shop or provide online purchasing facilities.

1. Who we are

The website is operated by:

C. AND R. FURNITURE (ARMAGH) LIMITED t/a Elements Furniture
Registered office: 18 Ballynahonemore Road, Armagh, Co Armagh, BT60 1ED
Company registration number: NI009243
Email: info@elementsfurniture.co.uk

For the purposes of applicable UK data protection legislation, including the UK General Data Protection Regulation (“UK GDPR”) and the Data Protection Act 2018, C. AND R. FURNITURE (ARMAGH) LIMITED is the data controller responsible for personal information collected through this website and through our business interactions.

2. What information we collect

Depending on how you interact with us, we may collect the following information:

Information you provide to us

This may include:

• Your name
• Job title or position
• Company or business name
• Business address
• Email address
• Telephone number
• Details of your enquiry
• Information relating to your business or trade requirements
• Any other information you choose to provide when contacting us

For example, you may provide this information when you complete a contact or trade enquiry form, request a brochure or collection information, contact us by email or telephone, or communicate with a member of our team.

Information collected when you use our website

When you visit our website, certain technical information may be collected automatically. This may include:

• IP address
• Browser type and version
• Device type
• Operating system
• General location information
• Pages visited and how you navigate the website
• Date and time of your visit
• Referring website or source
• Information about how you interact with our website

Some of this information may be collected through cookies and similar technologies. Further information is provided in our Cookie Policy.

3. How we use your information

We use personal information only where we have a lawful reason to do so.

Depending on the circumstances, we may use your information to:

• Respond to enquiries and requests for information
• Provide information about our products, collections and services
• Respond to trade, retailer, showroom or business enquiries
• Provide brochures, collection flyers, technical information or other requested materials
• Communicate with existing and prospective trade customers
• Manage and maintain our business relationships
• Improve our website, products, services and customer experience
• Understand how visitors use our website
• Monitor website performance and security
• Manage and respond to complaints or other communications
• Comply with legal and regulatory obligations
• Protect our business, website and systems against fraud, misuse or security threats

We will not use your personal information for purposes that are incompatible with the purpose for which it was originally collected without appropriate justification or, where required, your consent.

4. Our lawful basis for processing your information

Under UK data protection law, we must have a lawful basis for processing personal information.

Depending on the circumstances, we may rely on one or more of the following:

Legitimate interests
We may process information where it is reasonably necessary for our legitimate business interests, such as responding to business enquiries, managing relationships with trade customers and partners, improving our website and services, and operating and protecting our business.

Contract
Where necessary, we may process personal information to take steps at your request before entering into a contract or to fulfil our contractual obligations.

Legal obligation
We may process personal information where necessary to comply with a legal or regulatory requirement.

Consent
Where required, we will ask for your consent before processing your information for a particular purpose. Where processing is based on consent, you can withdraw that consent at any time.

5. Contact and enquiry forms

If you contact us through a form on our website, the information you provide will be used to respond to your enquiry and, where appropriate, to follow up with you regarding your request.

We will only request information that is reasonably necessary for us to deal with your enquiry.

We do not sell or rent personal information to third parties.

6. Business and trade communications

As a B2B business, we may communicate with existing or prospective trade customers, retailers, showrooms, designers, architects and other business contacts about Elements Furniture and our products.

Where required by applicable law, we will obtain consent before sending electronic direct marketing communications.

Where you receive marketing communications from us, you will be given an appropriate opportunity to unsubscribe or opt out.

You can also contact us at any time to ask us to stop sending marketing communications by emailing info@elementsfurniture.co.uk.

7. Who we share your information with

We may share personal information with trusted third parties where this is necessary to operate our website, respond to enquiries, provide our services or comply with our legal obligations.

These may include:

• Website hosting and technology providers
• Website developers and technical support providers
• Email and communications providers
• Analytics and website performance providers
• IT and security service providers
• Professional advisers, where necessary
• Government, regulatory or law-enforcement bodies where we are legally required to do so

Where we use third-party service providers to process personal information on our behalf, we take appropriate steps to ensure that they process information securely and only in accordance with our instructions and applicable data protection requirements.

We do not sell your personal information to third parties.

8. International transfers

Some of the service providers we use may process information outside the United Kingdom.

Where personal information is transferred outside the UK, we will take appropriate steps to ensure that the transfer is carried out in accordance with applicable UK data protection law and that appropriate safeguards are in place where required.

9. How long we keep your information

We retain personal information only for as long as it is reasonably necessary for the purposes for which it was collected, including to meet legal, accounting or reporting requirements.

The length of time we keep information will depend on the nature of the information and our relationship with you.

For example, information relating to a business enquiry may be retained for a reasonable period so that we can manage and follow up on the enquiry and maintain an appropriate record of our business communications.

When personal information is no longer required, we will securely delete it or anonymise it where appropriate.

10. Cookies and similar technologies

Our website may use cookies and similar technologies to ensure that the website functions correctly, understand how visitors use the website and improve our website and services.

Some cookies may be strictly necessary for the operation of the website. Other cookies, such as certain analytics or marketing technologies, may require your consent before they are used.

Where consent is required, we will provide appropriate controls so that you can accept or reject non-essential cookies.

Further information about the cookies and similar technologies used on our website will be provided in our Cookie Policy.

11. Website analytics

We may use analytics tools to understand how visitors use our website, such as which pages are viewed and how visitors navigate the site.

This information helps us improve the performance, content and usability of the Elements Furniture website.

Where an analytics service uses non-essential cookies or similar technologies, we will seek consent where required by law.

The specific analytics services used on our website may change from time to time. Our Cookie Policy will provide further information about the technologies currently in use.

12. Links to other websites

Our website may contain links to third-party websites, including social media platforms, trade partners, retailers, manufacturers or other organisations.

This Privacy Policy applies only to the Elements Furniture website and our processing of personal information.

We are not responsible for the privacy practices, security or content of third-party websites. We recommend that you review the privacy policies of any external websites you visit.

13. Keeping your information secure

We take reasonable and appropriate technical and organisational measures to protect personal information against accidental loss, unauthorised access, misuse, alteration or disclosure.

However, no internet transmission or electronic storage system can be guaranteed to be completely secure. You should therefore take appropriate care when submitting information online.

14. Your data protection rights

Depending on the circumstances, you have rights under UK data protection law, including the right to:

• Request access to the personal information we hold about you
• Ask us to correct inaccurate or incomplete information
• Ask us to erase your personal information where there is no good reason for us to continue processing it
• Ask us to restrict the processing of your information in certain circumstances
• Object to processing based on legitimate interests
• Object to direct marketing
• Ask us to transfer certain information to another organisation where the right to data portability applies
• Withdraw consent where we rely on consent as our lawful basis

These rights are subject to certain legal conditions and exemptions.

If you wish to exercise any of these rights, please contact us using the details below.

15. Contacting us about your personal information

If you have any questions about this Privacy Policy, how we handle your personal information, or if you wish to exercise your data protection rights, please contact:

C. AND R. FURNITURE (ARMAGH) LIMITED t/a Elements Furniture
18 Ballynahonemore Road
Armagh
Co Armagh
BT60 1ED

Email: info@elementsfurniture.co.uk

We will aim to respond to your request within the timescales required by applicable data protection law.

16. Complaints

If you have concerns about how we have handled your personal information, we would encourage you to contact us first so that we can try to resolve your concerns.

You also have the right to complain to the Information Commissioner's Office (ICO), the UK's independent supervisory authority for data protection.

Information about making a complaint is available from the ICO at ico.org.uk.

17. Changes to this Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to our website, business practices, technology or applicable data protection legislation.

Any changes will be published on this page, together with the date on which the policy was last updated.

Last updated: September 2026